Sobeys needed a national recruitment campaign to spotlight the people behind their pharmacy division. At BlueMoon Productions, we told the stories of five pharmacists from across Canada through a series of promotional videos.
As Assistant Editor, I focused on optimizing long-form edits for social media, creating concise 15-second cuts that prioritized impactful, human moments while maintaining context and narrative flow. I organized A-roll and B-roll across timelines with markers and multiple sequences, ensuring the team could navigate and find assets efficiently.
I also built multichannel masters to future-proof the content for repurposing. These strategies helped streamline our workflow and maximize the campaign’s effectiveness across platforms.