Toronto Thrive is a non-profit collective that hosts advanced skill-building workshops for Toronto’s creative community. I handle all of their social media editing, creating promotional content and recap reels designed to maximize engagement.
In every edit, I focus on social-first decision-making: using trending audio, opening talking head segments with compelling hooks, emphasizing transitions with sound effects, cutting to the beat for flow, and exporting in formats optimized for Instagram’s compression.
When carving out the story, I always prioritize authentic moments. I look for smiles, laughter, and genuine passion that naturally draw viewers in and encourage engagement. My work has collectively garnered over 40,000 views, helping the organization grow its reach and strengthen its creative community.